56 PRINTER ANt
Ail the News; or Only Some ?
A Newspaper Problem
The newspapers of C(algary are tup against a prob-
lemi that is not wholly unifainiliar to newspapers else-
where. There are said to be several hundred uiien
iii the place who are without eionployment, and who
are seekiing relief froii thie city. Some of the news-
papers have seen fit to publish tie faect, and they
tare coming ii for criticislo froiri those wlho contend
that the publication of strch inforrnation is calet-
lalted to do liarrii to thie conimmuiiity by driving off
capital and furnishing other parts of the counitry
with argumnenlts for tise otgainst tlie West.
Ilere is one of the problels by whicli every
niewspaper is at tirmes coiifronited. It inust choose
betweenl its (tutv to itself a.s a faithfull recorder of
daily events, and its duty to the co?iimunitv. Event-
1u1ll it woull(l probiablv be fourld that the news-
paper woiild best di-scalarge its duty to the coi??nmun-
itv hv reli?ai?i?lg loval to its owni responsibilities.
Tlic ideal of a self-respecctiig niewspaper is to. give
.ll the legitiniuate riews, aid tho give it fairlv and
frankly, leaving the consequeniice-s to take care of
teliirlselves. Once a iiewspaper begins to trifle with
hiistory, either by the suppression or the modifica-
tion> of facts, it begiilns to lose its influerice, and the
loss of a newspaper's i?nfluenei e is ??ot restricted to
itself but is felt by tlie whole community.
i good deal of the Iiistorv of the past is regarded
to-(iav witli franlk suspicior. The true historical
uspiwirit Was lackiuig. Thlie writers vwere in?filenced by
1 oifther considlerations than the solitarv desire to dis-
c (?er alld fpriselnt tlie truth. So?r?e vwere ?influericed
libyv piatriotic iiotives; others iby mfotives less worthv.
| o iii thl iftse of their inaterial thev selected, omitted,
, coli)red, exaggerated and extentiIated. To-dav the
*j tfzldelnand is for lhistorv whihli shrtll conscientiouslx
eideavor to preselt the trutli, whatever eailse or
(oiintrv or party may stlffer fro?i the presentation
j of the truth.
ig iAnd the newspaper, vlhatever else it nuav ble, is
1|a a recorder of ceirrent events-. ?a?d?l so ini itsr av ar
c(io?piler of historv. As stlc it sliu:uil be utiiiiiliatei l
't ....... Ir)v the historie spirit.-Ilhe Woo istock Sentii?el-Re-
| . ..................iew.
Advertising Arena
Thle lRitz-Carlton ITotel. Madison Avenue a;tid
i 40th Street, New York, is placing orders ili Cana-
cJif il (lailies througli the Frank Presbrev Agencyv, t
;1i . ... \IWies-t 29th Street, New York.
l Tie Charles H. F?iller Co., 378 Wahaliash Aveniue.
. iig (iicgo, is iniaking icontracts for 1,000 lines with
C Oianadtiarn papers f?or Johin A. Silithl, Patentt Medi-
| . l cin?... ite, ,OrO Bfroarlwv, Miliwaukee. Xis.
Tlie Auilstericanli Advertising A.gency, 1180
liroladway, New York, is placini display copy in
a| iiiadiian papIers for tlile Atlantic Coais Line, 71
*| ....... Icirotldwaiv, New York.
E. De Vevoise, Foster Co. (Inc.), 15 W. 38th
f Street, New York. N.Y., are plaeing orders in Cana-
ian pliapers f<pr Kirtflaldl Bros & Co., 90) Clhtil-nher,
.f treet. New York.
J. T W. Morgan Advertising Agency, 44 East
23rd Street, New York, are placing contracts with a
select list of Canadian papers for The New Rector
lotel, Broadway and 43rd Streets.
i) PUBLISHER
Creating New Business for a Country
Weekly Newspaper
The flivertising pages of a United States c(oun-
try weekly newspaper ssuggest a creative plan which
iiiglit be iutilized to advantage by riewspapers serv-
ing one or ?more surrotrinding villages or towns with-
out newspapers.
It is difficult to iidtluce tile lmerchants of a village
or town in whicli no inewspaper is pblilished to ad-
vertise very liberally in the tnewspaper of a neigh-
boring torwn. Thev would willingly advertise iin i
homte newspaper, if suelh were established, but do
rtot feel that the ineighborinlg newspaper, eveii al-
thoulgh it covered tlie saiile silljs(ripitioii list, woi()lld
i,e anything like as effective a,n advertisinig gnieditin?n.
Tlie United States newspaper i fmet tlie sit!ation
,by pubiilishing several inewispapers witlin ai news-
papf?er. IAn entire page vwouill le giveni iup to tlie
local iews of eacih of tlie ueighborirng newspaper-
less towns, while the opposite one would carry the ad-
vertising of the miierclhants of that town, with ai
booster line (such as, "Milanl Bids for Business")
in large display type iacross the top of the i>a<e.
'lie idea "took," and resulte-l in a consilerable in-
crease i n thle iadvertising ilncome of that newspaiper.
Froii tlie advertisifng depalrtment of thie nter-
ioloniafl Railway we have received a handsonle cal-
entdar 1:1 inches x 21 inches lithographled in seveial
colors. At the top for a background is a coverinig of
ni?ne needles aid cones o(lt of which stands in bold
relief the Mooseheaid crest of the railway system. In
the centre is a restful pictulre of mountaiin a(n? lake
showing in the foregrounld an I. C. R. express train
sveedinq alongr. Tt is a pleasint and a useflil fiiec
of publicity. It bears the inmprint of Stone, Limlited,
Toronto.
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