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PRINTER AND PUBtLISHtR 53
Golden Jubilee of the Orangeville Sun sis. Tere were bottles of pickles and ketchup, ail
sorts of candies, wines, etc.-all of which had been
A dozen years before thlie days of tie railwayi, tlie analyzed and found to be impure.
Si,t, wvas establIished in tle struggliing little village The ilanufacturers of these articles have ail heei
of (Oraigeville, Onut., in tlie year 1860, but tlie first told the facts and have been aidvised that they cal-
i sue of tlie paper lid inot iake its appearance until not advertise in his newspaper.
.January 24, 1861. Thlis isonith, therefore, tlhe S.e In a scrap book which ie keeps for his owiin il-
celiratces its fiftiethl formation are ipasted I)roofs of advertiseiterts tliat
aniriiversilry-its goldt- l have been rejected because they. ire inot thle kind llhe
ein ilbilee. will permiit to go before the readers of liis p1blicta-
,Ihe foiiidler of th( _ lion.
,etil t1ic late lJolcll iii _ | .Ite toes not sd th o o t is book to parade his virtues,
F'olV. " Vs borin . but lie do,es show it to illiistraite how har(l it is to sift
Irel srsd, uit caslie le hewheat frosl tihe lclaff, becauese malny of tlie td-
(iatl ia i lii sv e r o vertiseiiments, oii their face, look all riglht, buit th/iy
otl g, t l d gai eil _ esousl eot cec. : ( u, p on itcestigtion.
col , iderable i e c s- The publisher has founîld that occasionally adver-
p,apu.r experieiee o n ts liseilseints have been specially writtein for his pulb-
so1, o pf the leadiig lication-vwritten so cleverly that tihey appeared gei-
Iuaplers of th le Undiitegl u ine. But tihesystem ihe lias ii his office generally
States and iCanadia. iedetects these preteinders to integritv-and their ad-
lte (,ied n a 188'2, aind vertiseinents are refused.
ite paper iwan 1-, codi While I wa is i the publisher's offichethe adver-
tileiid bsy the faiiily tising director of a big firm drropped in. He told me
until hiîs sotis, also hithat this same publisher had once upon a time sent
J1til his sFo , was oFOLEY hlis a notice, înotwithstanding he was spending witli
7ohn Folev, was old F ... d-mN FOLEY
eJnohn toley ass i Founder of the Orangeville "sunb" his alout $100,000 a year, to the following effect
"Your grocerv departmient is crooked. Straight-
tiusi s~ se le to o ok it iout."
chiarge lifteell years The firu, iristead of reseenting the message asîlf
Sgo. lIe has siulce eon- stoppirig adilertising, "'strugrteted it out"le sellillg
dluctetl it. Thjie S o l onlv trtiicles tisat are i,tuestliteeil to be pure.
lias always been a Are l st ll straiîht shuertisers e enefited by the
lively paper anld ex- ttituille of this piublisher? And the suîsisnber of
erts great force in tle loniest advertiserîsi very great lbecause his paper is
_ i_ iiiiiiiîty. It is fille(l to- tlie inluzzle withli advertisilng.
a il o it g tlie wîdely-
q_i loted rural papers ini
liiCanadla arid haiidles .
local aii(l general ques-
tions il a vigorous
_isanner. D)lring its
long career thie lspetse'
lias passed tltrs sgl)
the various phases of
JOHN FOLEY irirasl journaiîlssis , asitd
Present Proprietor of the Orac to-la it stalsas s(e
vile "Sun.." of thle up-to-datte sitall
towsi paplels ins Caeln-
etl. Its sliake- lp is oll tlie lines of tie l etrololital
jourlls, ntld it stant s lultni(le in tihat it hlas )ee
pubtillihel for hlf a centittry lby tlei' saime fitiaiily.
Eliminating Questionable Advertising
BY W. C. Freeman
(Reprinted from the New York Evening Mail)
last week i visitedi s pl,slis,eis- oiie of tlii pi b-
lisleis who tc(epts these advertising tatlks iecaustil
tiles are in linie with Iis poliicy--just as tley are in
lijlî switll tlie policies of all otIser idl:ishers wlo
rint tiseil.
i liave knoownI inl a enleraTl stsay lsow p/lblishr/lss
res guarding th7e iitercsts of thi,e irretlers l)y refil-
iîîg to pririt tlintrlistwortllv a;lvertisemienlts, but i
siever realized the extenit to wvliich pIblishers are go-
ing in this line until i siy visit to thiis psarticlular pllh-
lisher.
IIe showved l e in closets iju hiîs office all sorts of
things that he had bouglht for the purpose of analy-
FIRST ISSUE OF THE ORANGEVILLE, ONT., "SUN."
(Janusar 24. 1861)
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