PRINTER AND PUBLISHER

o-- e conlpact illatss. Not-
ice that tliis irass hIas
been placed a little a/bove
ar, JB z g~ tllt ceintre of tlie page.
AI ' | kThe effectiveness of
.. tlese exarmples has not
been left tuo ornan,mta-
tiori; tlie careful arrang-
?itg of the tvpe imatter
forrningl the naii i points
of each design. Care has
ilso been taken in the
a;jpp)ropriarte sele ticnt of
type, the harimonliolus re-
`i?gure 3 lations between the type
(The Yarmouth, N-S.. "Herald't) ilnd rtlles, aIId the care-
ful use of color.
Comments.
TIE JOLtRNA Is PRINTING CO., Sudbury, Ont.-
'lite progranimme of tlie Studbury District Teachers'
-Assciattiont is easily the best specimien in your pack-
age. lihe arrangeiment is nieat and well handled.
TIe offlicers' ilameis on tlhe last page, lhowever, would
look better if all centered. Chapleau Fire (io. book-
let is good in corimposition tand pressrwork. The ar-
rangeineit of the cover page, being rather irregular
alrld spreiad out, in l:xalmple IT I have endeavoretl
to rtake a illore uniforml arran?gement.
THE CAKLETON PRESS, Toronto, Ont.-Oll the
iwhole, yoir saimples are well arrranged typograpliical-
ly, witlh ianiy novel effects in design and color com-
bination. Answering yotr qttery re the use of onie
tvpe face, would say it is lrmore preferable, as it pro-
duces a uniforimity of tonle throughout; sufficient
crontrast a rnd ertphasis bleiing obtained by the differ-
ent sizes of the series used. If an extra rule had
been placed around tihe proglratrrime proper of the
inside pages of tlie St. Brilalrnaas progranmme, andi
the mratter dirawn in a little, it wotld liave given the
necessary errphasis to these parts of the pages. The
W. iH. Ford letterhead and renvelope are ineat in
arrangement, tbut tlhe three-point rule is a trifle
heavy for the type face uised. The excellently well-
I)alanced (lesigr and plelasing effect of the Thoimpson
& Co. bill-head is qtite spoiled by tlie use of the
heavy black rule a t the top. This shout ld ha.ve been
printed in the tint. The tw(o-poi?tt rule wotld have
been better if placed leneathl the heavy rule, as it
would soften down tihat side of tlie rule. Place a
piece of oniorn-skin paper over the heavy rule and
vou will see thle effect it would give if pririted in
the tint. Verv dignifie(l and pleasing is tlie effect
of the Ernest Gray announcemeint. Do not use
periods before anid ifter short lines, a. is thie (cse in
this sample. The typographical arrangemaent of the
vocal recital programitire is good. The tint, here used
is much too strong, bowever. Especiallv is this
noticeabl te on th e isie pages, where it conflicts
wtit l the tvpe matter, and( spoils thle ricl effect that
otherwise would have been obtained.
Xmas Greeting Cards
T IIE lHoliday Seasoiin rought to Printer anil
Publisher 'a varied collection of Greeting
Cards. Not only are these pleasing to the eye
buit thev are reassiuring in this prosaic old world-
pessimists to the contrary notwithstanding-that
sentiment does perrneate everyday business.

Stovel Conipany, Winnipeg, senlt out an appreci-
ative announicement printedl in greeni, red aitld goll
(ii onvx, lilnen finish stock. It is pleacsing.
Thie Lanston lMonlotype Mal chine Co., Phila-
ldelphia, in their suggestive hioliday greeting delmon-
:tirate tlie versatility of their prodiuct--a coimposing
taerlic andl a ltyle foundry ?t t oie aitd the santle
timte.
ManlXt(onBl I TlrOS. , o rnto, express their gratitude
ind tlie kindly spirit of the tilime on a lquarter post
lekle-edtgedl lette'r l,rinted in grteen ind re. Tlie
('lristias Bells ca tcl tlie eye.
Tb:e Rollandt Paper Co'.. I,iiited, Molltreal.-
'Il'le flv le.f n,ote-co he lav ledgr pairl' li, ftho-
irillel i ,ltli-k inik iti tlie irionotlraili (tie
statiiei'ed ioi liglht bliu tiatlk s ait once folr a di?gnit.
't sil,tlicity lt?at is pletsing.l
Tlle iBuntin Reid Co.. selnt otit ani ellgrave(
grreetiig car(l (4i- x 7) hlatck itik nlr hrown Wtlite
Ilouise Cover. .ittallid to tlis was tla e (iard of tie
ie'l,resel"tatixe enllerraved 1 tile s111e kindl of stock.
rl'lie eot'abinationi was a re i li antidl effe'tive one.
Frorlm The Monitreal Printers' Board of Trade
comes a litlographiedl greeting (tar(l oii tile front
l'tie' of \illi ll is sownl a bIr'ltcli of Maplt:e leaves
ablttze i tautiliiti (lotrv witili a crest of the citv in
soft colorings in tle centre. Page tliree c ontains
tie text.
Thle J. T. Morrison, Co., Toronto, se it outt a four-
tpage iote, tlie fly-leaf of wiclil slows two (hiildrent
pu?llil?ng a wisthb1olne. It is pirinlted inl to iliks. A
slight altetiiilnu?t tliter t onr iti time ike il serave
to senid liot olly to present custonlers hlt also to
pI'Osi'eetive\' oles.
I1. (1. McLean, Toronto.-On dark-brown, heavv
weiglht deekle-edgeld 01( Cloister cover r is beauti-
futly ecitlossed in black land gold tlhe wordl "Greet-
ilgs." Tipped on to page tliree, printed in liglht
troiwn ink on TIdila tinted stock is tlie miessage of
tlte seasont. Tlie wliole fortils a sirmple and digni-
lied- piece of printing.
Rolls i & anti. 'roroito, issu isuel 8 irc
x 10 iinch greetiing caird. The cover is of a
inist grey heavy-weight stock, on the froint page of
which iis printed in green? fire-bronze anid (carefully
einbossed. tlie iinprint of thie loutse. On page tlhreue
is t ipped onl i :uttifull tri-ctolor print typli(-ll of til-
Cliristl imas sea-oni. Not a word of text is to lie fountd.
the inrteltt evidenltly l:ving bteeli to suggest r;ther
than to state tlie spirit of the rieetirig. Tt is well
adiapted to serve tiie purpose of its creators.
Soilthtri Press. l,iinited'l. ioronto, sent otit a
four-page and covter. On tlie front pagte ouitsidle is
tlie siimple title, "Greetinigs," i pn text printed ii
greenl antd elmbossed overi a circular tintt t)ackground
of a ligilter shadet. t ()l p-lri tilree of tihe insilde is
a grey tint block on which is printed on leavy
coated stotk in gr-een rid red thle loliday miessw e.
twile, tlo add tlhe "person-al totiich," i? 'p?peni?ded at
f tcsimile signature of thle mlttranaging direitor. The
roughiiigr of tlie stock ttls a softness that is p leasing.
Other greetinigs recei ved were fromi- Canadai
I'Paper Co.. Toronrto: .\. L. Lance, of Richmond,
Que. Timcns-lu,'ttli(t,;i - Tlie Ont(rio Rafor 'timetri; Tlte
Red Deer. Ailta. 1d.rocft ; The Ottawa Printers'
lioard of Trade: Tht Ca(ttmtpellton Grap1hic; Tlie
Sitimcoe RIf,f rmer-, Tlie Ilespeler -Heral: The Ox-
bow Her1il T: TlIe Ottl awa Fireti Pre'ss anrid Fred. Doig,
of St. John. N.B. The latter samriple is -rmarked by
rrtuch tholight and was exeeuted with infinite care.

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