PRINTER A'ND PUBLISHER

3 XXXXXXXXXXXXXXX~8

UTILITY-ACCORD
JSL BOOKLET PAPERS R
T HESE papers have the essential
qualities of the true booklet or
folder paper, printing, embossing
and folding well. They are produced in
two sizes and weights,-Cover 20 x 25-
60 lb., and Book 25 x 38-70 lb., permit-
ting cover and text pages of the same
color.
Write for Sample Book of
Utility-Accord Booklet Papers.
NIAGARA PAPER MILLS
LOCKPORT, N.Y.
_~~~~~~~~~~~~~~~~~~~~-

Could You Make a ,ailnut
Xdvertise Your Prizting
In "Building and Advertising a Printing Business" Stalker describes how he
did it successfully. It's one of dozens of good suggestions, all the result
of a long and varied experience in the printing business.
There' s something in every line of this book to make you think. Crammed
into its 64 pages of short, pithy sentences in an advertising man's peculiar
condensed style-is the meat of 150 pages of ordinary English.
Measured by what it contains that you can apply in a practical manner,
this book should be priced at $25. It really costs but $1.00.
TIhe In/and Printer Company, Publishers
120 Sherman Street - Chicago, Illinois

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