January, Ipo8
purple and the half-tone and letter-press in black. A
softer effect might have been obtained by runnting the
half-tone through in the tint and running the black
over it.
* *
A very neatly printed motto card was that sent out
at Chlristmas timie by the Htunter-Rose Coimpany, To-
ronto. The card appeared in two colors, red aiil
black, on white stock, the initial and tail piece being
Compliments
The Hunter-Rose Company, L?imted
Toronto. Canada
Christmas, 19o7
partially in red. We reproduced it mainly for thtl
motto used, whlich contains a message for everybody.
e e
That our Western cities are fully abreast of tlie
times in the matter of high-class printing is shown by
samples of work recently corne to hand. The Vic-
toria Development and Tourist Association have issued
a booklet giving it the title, "An Outpost of Empire,"
'ublished for the purpose of setting forth thle beauties
and advantages Victoria, B.C., has,as a city. Th?
booklet is fully illustrated with lhalf-tone engraviings.
The cover is worked out in three colors, the designt
being in keeping with the meaning suggestedl by thie
title. Two colors have been used throughout the book,
each page having a green-tinted border, the letter-
press being in black. The engravings have been run
through in each color, giving the double-tone effect.
The presswork and arrangement throughout is nmuctl
above the average, and the finished production com-
pares favorably with that of the work turned out by
the best offices in Canada. The printin.g of this book-
let is from the Colonist presses, Victoria, B.C., whilt
the B.C. Photo-Engraving Co. are responsible for tht
engravings.
Ptnter and Publisher
The sample packet of business cards received from
the Erin Advocate are very good, considering the
facilities of the office. We would like to point out to
the Advocate how much better the blotter appears than
the business card, although there has been much more
work put on the card than the blotter. We would sug-
gest to the Advocate to make more use of brass rute
and less of ornamental borders; it is a question also
but that there is too much variety in color used on
card.
*e*
The letter-head of Stephenson & MIalcolm, Guelph,
reproduced last month in this department was creditedt
by an oversight to . R. Wallace, instead of W. Kelso.
We regret the mistake and apologize to Mr. Kelso.
*te
The fac-simile shown of the front page of the
Sydney Morning News will be of more interest to tle
newspaper office than to the job department. It shonild
be particularly interesting to the make-up man; le
will notice how well the sheet is balanced. How tlie
length of the opposite articles tally exactly. The head-
ings also balance off one with the other. To continue
such a make-up means, however, the loss of consider-
able time, and we scarcely think the Morning News
__ _ I *-11' - G 1 .;_1
A Well Balaned iMake-Up
will be able to continue this style. It would be con-
paratively easy on a weekly issue, but a different pro-
position on a daily.
The printing department of the Massey-Harris
Comipany have sent in to us samples of booklets gotten
out by them. While the catalogue of implements, etc.,
is exceedingly well printed, we think the booklet on
Cream Separators is particularly worthv of mention.
29
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