would bettr serrve both ear and advertisers a sixteen
months' trial more than confirms that belief. But the public
view it diflerently, havmg shown by unmistakable evidence that
the weekly is preferred by the great mjority. Being here to
meet, as far a reasonable, the wishes of its patrons, rather than
to carr out a hobby or exemplify a particular nespaper idea
that does not satisfy them, The Mesenger returns to the once-
a-week issue."
CONDENSATION AND THE DAILY.
T is noteworthy that new papers in Canada affect compact
size, condensed news, and bright paragraphing. The
Haminlton Herald entered what was really a two-paper field,
with the two already in possession, and seems to have made a
sucess of it. The new Lndon, Ont., paper is of the same
style. No one, however, contends that the general ten-
dency in Canada is in this direetion-but rather toward increas-
ed size, longer reports and padding.
The most famous English journals are all ponderous. Even
The London Chronicle, which is brigtly written, maintains the
long reports and studiousy ignores the provincial news and
other channels for attracting a popular constituency all over
England. A new venture in London, however, in the morning
newspaper field is apparently following the line of brevity.
Some partictlars concerning it may prove interesting. The
publisher of The London Daily Mail, a morning half-penny
paper, is Mr. Harmsworth, who, at the age of 32, is said to en-
joy an ineome of £soo,ooo from his newspaper propertiés,
which include The Evening News, with a clainmed circulation of
400,000, Answers, a weekly paper, and several trade journals.
The following statements appeared in the prospectus of The
London Daily Mail:
The publisher expects that the appearane of The Daily
Mail will be attended by some of the success whih he has been
fortunate to secure for his other publications, basing his reasons
on some of the developments that will appear in its pages. He
says that London has fewer morning papers in proportion to its
population than aImost any city in the world. and it is therefore
obvious that there is plenty of room for The Daily Mail.
He anticipates that his raders will like a somewhat
lighter publication than the ordinary newspaper-tbough not a
cheap paper. The Daily Mail is intended essentially for the
home. As the wife usually orders seventy-five per cent. of the
goods needed in the home, he thinks that his advertisers, as
well as his readers will be glad to know that the domestic side
of the journal will not be neglected.
A department is planned which will give information regard-
ing insurance companies. Also a eolumn giving the latest
news in the auctioneers' world, and deseribing the various im-
portant auctions.
It is intended to make book reviews a strong feature. "IXtg-
rolling will be severely discouraged, the work of each author
being dealt with entirely with regard to merit."
"In th days, when the small subshriber forms nine-tenths
of the investing public, it is essential that such a journal as The
Daily Mail should have a finaneial department of more than
usual magnitude." Mr. Harmsworth, therefore, seeured a first-
class financial editor and a staff capable of dealing with this
difficult subject.
PRNsTN AND PUBLaSHER has seen a copy of the new paper,
and it bear out the promises made, .

THE VALUE OF CLIPPINGS.
A WRITER in The New York Recrder, in reviewing the
work of the modern elipping-bureau, gives, among other
things, the following more ot ler truthful information
It s estimate that about i,ooo,o newspapers are thrown
away, burned or consigned to th waste-basket in New York
very day. et men have established a foundation for a com-
fortable fortune by treasuring every erap of old newspaper and
holding fast to it. It is a fart that as much as $300 has bren
pad for a newspaper that fifteen or twenty years previous was
worth only 3, or perhap 5 cents. The bggest price on record is
$i 5,oo,which the United States Government faid or a complet
file of The New York Herald, published during te Civil War.
This business is run in conjunction with the clipping busi-
ness, a business that often plays a very important part in affirs
of state and international controversy.
Many clippings on the Venezuelan question have been called
for lately, and the Cubans are spending hundreds of dollars in
collecting and arranging the opinions of the newspapers from
all parts of the world. Duplicate sets are being made of these,
and many ofthe now veryvaluable scrap-books have been submit-
ted to Congressen, Senators and other public men and speaers.
While there is considerable profit in srap-books, the clipping
bureau looks to the commerial world and the unexpected an
unusual requests for the et pa of its income.
Of these business bouss one of the largest customers is a
firm engaged in the manufacture of infants food. They have
a standing order for announcements of births from all parts of
the United States, and they pay just as much for the clippings
from a country newspaper which state " Silas Reuben of Hay-
town wears a happy smile. It is a boy," as the do for the
illustrated artcle upon the birth of a young heir to millons.
More than I0,00oo announcements are sent to theTn yearly, and
every mother mentioned reeeives an illustrated pamphlet setting
forth the merits of the food. An artificial limb concerm pays a
good price for all clippings of amputations, and a safety-deposit
vault eompany is a continuous subscriber to all elippings of
burglaries. Naturally enough, the victims are supplied immedi-
ately with a small amount of choice literature on the advantage
and safety of placing money in the vaults. Several firms are
yearly subscribers for death notices. One of them sends out
prices for memorial cards, another shows the latet design in
tombstone and cemetery ornaments, artificial flowers, etc., and
a Brooklyn photographer became very wealthy by asking for the
portrait of the deceased, and guaranteeing to complete, within a
certain time, a life-size crayon portrait for a stipulated amount
A man went to a clipping bureau one day and od a
complete set of obituary notices of Jay Gould. It was asce
tained that he was not a member of the family, nor was he con-
nected in any way with the estate. What e want with the
collection is a mystery, and bids fair to remain so, but e paid a
big price willingly. Another man, evidently an enthusiast, g
an order for everything concerning Charles Diekens, and paid
cash for a years service in advaee.
One man is now spending his entire time searehing for thb
early speehes of one of the bst known mein i New York cty.
He iumped into prominence in I876, and says he made the
bet spehes of his life atht tirne. Unfortunately, he did
not think of elippings until about a year ago. Now he wants
all that was published concerning him, and pays bg prices.