TIIE PtRINTER AND PUBLISIHER

led to the very considerable extension of the factories already
existing and to the construction of new works in Norway and
Sweden. The home consumption has remained almost statiotl-
ary; in England the consumption has increased, and also in
France. As regards Germany, this country imported in 1893
ro,ooo tons of Norwegian wood pulp more than in 1892, but
this increase was in great measure due to the dryness of the
season last year. At the present time therreare 59 wood pulp

factories in Norway; of this number, onte is engaged ill the
manufacture of casks, three manufacture cardboard, antd ten
paper. l'he quantity of wood pulp exported from Norwegian
ports, that is to say, tlie Norwegian product, and a certainl pro-
portion of Swedish Itulp, amounted iln 1893 to 230,000 tons, as
compared with 215,ooo tolns in 1892 aald 207,000 tonls in 189.
The above observations atnd figures all relate to mechanical
wood pull.

SOME GOOD YARNS.

OME good yarns are going the rounds of the city newspaper
fraternity, and are worthy of being read.
The first one is told of (leo. Warwick, of Warwick Bros. &
Rutter. When Mr. Warwick was doing the World's Fair he
lad a party of frienlds to dinner one evening at a down-townt
restaurant. He was anxious to have them treated well, and was
afraid to trust the waiter. His fertile brain suddenly gave him
an idea. Drawing from his pocket a two-dollar bill, he tore it
in two, and giving one half to thl man, said to him: " Now,
you wait on us properly, and you will get the other half when
we are through." The schemne worked like a charm, and, it is
said, has since been copyrighted by W. R. Calloway, he of the
C.P.R., who has been known to do the same trick.
'rhe second one is told of that bright youth who manages
the Toronto Evenling News---Mr. ouglas. Mr. Iouglas has
a friend-his name is legion--who works off a joke on him
occasionally. It is a way friends have. During the recent
Provincial election somebody told Mr. Douglas that he was to
be offered the nomination for South loronto. He promptly
telegraphed to Mr. Riordan, at Merritton, asking permission to
accept the nomination, saying it would be a good thing for the
paper. The consent was refused, and, it is said, that to make
up for the loss of prestige to the paper, he organnized a news-
boys' picnic to the Island.

The next one has been in print before, untder the heading,
" How Aleck Got Square." Here it is:
Aleck Pirie, of the Iundas Banner, sauntered into Harril-
ton the other day and attended a concert by the i3th baiid, in
company with John Robson Cameront, of tlie Spectator.
Alexacnder can talk tlie ear off John Robson on politics, but
John Robson is away ahead of Alexander ont music, and car
hum arn occasional verse from "'Johli Browli's Body," 'l My
Angel Mother's Grave," 'l Hotme Sweet Hlome," and other mod-
ert high-class songs.
Consequently when Aleck tried to trade off stale news about
Ira Flatt's protest in North Wenttworth for Johnr Robson's spot
information on the tunes the band was trying to play, Mr. Cam-
eron insinuated that Mr. Pirie was getting the best of the deal.
At this Alexander looked hurt, but nobody noticed his
pained expression, as looks of that kind are commonr at Hamil-
ton band concerts.
"What do you call that ?" (lueried Aleck, as the 3th
struck up a fresh air.
" 'hat," replied John Robson, " is ' The Death of Nelson.' "
" Ugh ! " siged Aleck, as lie prepared to wend his way back
to Dundas again, " hat an awful death the poor man must have
died."

A FEW THOUGHTS ON ADVERTISING.
BV TIIE EDI)TOR.

th?se-N~. a . I-~ ~ c' N the August Trade Press appears a
letter from the Northwestern Miller,
el- 4. ~ ?onue of the best of American trade
journals, scoring Geo. P. Rowell &
Co. for their Rowell-Directory-
Printers' Ink-Ripans Tabule combi.i-
ation. They score Rowell because
when a paper refuses to give a circul-
ation he threatens to "accord" it
a small circulationt, and thus belittle it. It also deprecates
Rowell's plan of published circulations in Printers' Ink, when
these are not reliable. In a recent issue a list of milling jour-
nals is givenr. This list contains the names of two papers
whicli were out of existence, and apparently the circulations
were very inaccurate. The letter ends with an offer of $250 to
help defray the expenses of a test case as to whether (. P.
Rowell has a "right to state circulation figures as facts, when
they are merely his prejudiced fancies."

This Rowell directory business has been a serious trouble
for a long time. As a compendium of the namnes of the news-
papers it is very useful to patent medicin m en--the m en who
pay about one-fifth regular rates. The local or provincial ad-
vertiser rarely uses it (in Canada), and the foreign advertiser is
the only man who does. For this reason Canadian journals
would do just as well to keep out of it altogether. The gain by
going in is mighty small. If, however, Rowell would consent
to put in the names of ail the papers without circulation, there
would be something in it. Those who used it would gain only
information that was accurate, and its misleading features would
be eliminated. Btt so long as it continues to give whatever
puffed circulations publishers like to put on their papers, so long
will it be merely an advertising scheme and not a directory.
It iss this way. In a tow there is a dishonest publisher and
an honest one. Theonenest man has 3,000 of a circulation and
so has the dishonest one. Both are asked for their circulation
figures, and the dishonest one replies by next mail and sets the

September, 1894

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